Act+Acre Clarifying Hard Water Shampoo - 10oz

It is not recommended for daily use. Clarifying shampoos are potent and meant to be used as a weekly or bi-weekly treatment.

While it is gentle, clarifying shampoos naturally lift substances from the hair, which can potentially accelerate fading. Use with caution or consult your colorist.

No, it utilizes coconut-based cleansers to provide an effective clean without the use of harsh sulfates.

Fulvic acid is an antioxidant that helps break down the mineral bonds found in hard water that attach to your hair strands.

Yes, it is designed as a unisex, universal formula suitable for all hair textures and types that experience hard water build-up.

Ensure you are following up with a deep conditioner or a hydrating hair mask, as clarifying shampoos remove all oils, both good and bad.

You may be using the product too frequently; scale back to once every two weeks or focus application only on the areas with the heaviest build-up.