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La Riche Directions Semi-Permanent Hair Colour in PillarBox Red is designed for adults seeking a vibrant, intense red shade on all hair types. Its key benefit is achieving a bold, beautiful colour result, especially when applied to pre-lightened hair. A caveat to note is that this product is a semi-permanent dye and is non-returnable due to hygiene reasons. The range offers 34+ other intense colours for diverse styling.
| Age Group | adult |
|---|---|
| Colour | Red |
| Gender | Unisex |
| Brand | La Riche Directions |
As a semi-permanent dye, the longevity varies depending on hair porosity, washing frequency, and care. Typically, it lasts between 6-8 washes, but can be longer on bleached hair.
Yes, Directions hair dyes are designed to be mixed together to create custom shades. Always strand test your custom blend first.
No, La Riche Directions is a semi-permanent direct dye and does not require a developer. It can be applied directly to the hair.
This product is marketed for adult use. Always perform a patch test and strand test regardless of age, and exercise caution.
Discontinue use immediately. Rinse the product out thoroughly. Consult a medical professional if symptoms persist.
Semi-permanent dyes may not provide full coverage on grey hair. Results will vary; grey hair might take the color differently or not at all. Pre-lightening may help, but a strand test is essential.
Once opened, it is recommended to use the product within 6-12 months for best results. Store in a cool, dry place away from direct sunlight.
Ensure hair was pre-lightened to a pale blonde. Reapply the dye, ensuring even saturation and consider a longer processing time (up to 45 minutes).
Ensure hair was fully saturated during application. Brush through the hair to distribute the dye evenly and check for missed spots before rinsing.
Use cool water for washing, opt for sulfate-free shampoos, and limit heat styling. Color fading is natural for semi-permanent dyes.
Apply petroleum jelly generously around the hairline before application. Wear old clothing and use old towels. Stains on skin can be removed with a makeup remover or an oily substance.
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