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OnBuy.com£11.49Visit shop Revlon Permanent Dye Revlonissimo Color Excel N⺠77.40 (70 Ml)
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The Revlon Professional Color Excel in 77.40 Intense Copper is a premium, ammonia-free demi-permanent cream designed for professional stylists and colorists seeking vibrant, multi-reflective copper tones. It utilizes the proprietary GLOWin System to ensure high-vibrancy shine and color depth while preserving the hair's natural integrity, making it an excellent choice for refreshing faded shades or global color services. While it delivers exceptional luminosity and professional-grade results, it is intended specifically for salon use and requires a companion developer for activation, which may present a learning curve for home users.
| Model Part Number | I0123851 |
|---|---|
| Brand | Revlon |
It provides excellent blending for initial grays, but is not designed for 100% full coverage of resistant gray hair.
It is highly recommended to use the official Revlon Energizer to ensure the chemical compatibility of the GLOWin System.
Typical processing time ranges from 20 to 30 minutes depending on the desired depth and hair condition.
No, this is a demi-permanent color, meaning it will gradually fade over several weeks without creating a harsh root line.
No, Color Excel is a deposit-only color and cannot lift dark hair to a light copper shade.
Verify the developer volume being used; higher volumes may result in deeper penetration than intended for demi-permanent applications.
Ensure hair is properly detangled and sectioned before application; ensure the mixture is freshly blended to maintain consistency.
Assess the hair's porosity; highly porous hair may require a color-locking treatment post-service.
To prepare the color, mix the 70ml cream with the designated Revlon Color Excel Energizer in a non-metallic bowl, typically following the recommended 1:2 mixing ratio. Always perform a patch test 48 hours before the full application to rule out sensitivities.
For care post-application, use sulfate-free, color-safe shampoos to extend the longevity of the copper pigments. Because copper molecules are larger than other color pigments, they can be prone to faster fading; therefore, avoiding high-heat styling tools and using UV-protectant hair sprays can significantly prolong the vibrancy of the 77.40 shade. Always ensure the tube is capped tightly after use to prevent the cream from oxidizing.
