VIRTUE Healing Gloss - 175ml

Because the results last through five washes, it is generally recommended to use the gloss once a week or as needed to maintain shine and repair.

Yes, the formula is safe for color-treated hair and helps to seal the cuticle, which can actually help keep color looking vibrant for longer.

It can be used in place of your conditioner, or as a treatment step before conditioning if your hair is extremely dry or damaged.

It is a proprietary, human-identical protein that matches the keratin found in your own hair, allowing it to bind to and repair damage more effectively than plant-based proteins.

The scent is designed to be luxurious and noticeable during the shower but is formulated to be subtle and pleasant once the hair is dry.

It works efficiently during a standard shower routine, but leaving it on for 2-3 minutes allows the ingredients more time to penetrate the cuticle.

This is normal for this product; shake the bottle vigorously until the formula is completely uniform before every application.

You may be using too much product. Try reducing the amount applied to the hair and focus specifically on the ends rather than the roots.