Bleach London Silver Blonde Shampoo 250 ml

For best results, use it once or twice a week, or as needed to maintain your desired cool tone. You can alternate with your regular shampoo.

This shampoo is formulated for blonde and silver hair. It will not lighten dark brown hair, but it might slightly reduce any underlying warm tones if used consistently, though results will be minimal.

The shampoo is formulated to be safe for regular use. However, like any toning shampoo, it's always recommended to follow with a conditioner to maintain hair's moisture balance.

While both neutralize yellow tones, silver shampoos often contain blue pigments which are more effective at combating orange and yellow tones, resulting in a cooler, more silver-like blonde compared to the violet pigments in purple shampoos which primarily target yellow.

Start with 1-2 minutes for your first use. You can gradually increase the leave-in time up to 5 minutes for more intense toning, depending on your hair's porosity and desired result.

Yes, this shampoo is excellent for toning natural or dyed grey hair to achieve a brighter, cleaner silver look and neutralize any yellowing.

This can happen if left on too long or if hair is very porous. Reduce the leave-in time in subsequent washes or alternate with a regular moisturizing shampoo.

Ensure you are using the shampoo regularly as per instructions. For stubborn brassiness, you may need to increase the leave-in time or use a stronger toner product.

Always follow with a conditioner. Consider using a deep conditioning treatment weekly, especially if your hair is naturally dry or chemically treated.