L'Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo - Elvive Colour Protect

It is generally recommended to use this shampoo 1-2 times per week, or whenever you notice brassy yellow or orange tones starting to appear in your coloured or highlighted hair. Adjust the frequency based on your hair's specific needs and how quickly brassiness returns.

This shampoo is specifically formulated for coloured or highlighted hair. While it will not harm uncoloured hair, it is not designed to provide any noticeable benefits for it. Very light, uncoloured hair could potentially pick up a slight purple tint if left on too long.

For effective anti-brassiness action, apply to wet hair, lather, and leave on for 1 to 3 minutes. For more intense brassiness, you can extend the leave-in time up to 5 minutes, but always rinse thoroughly afterward.

No, this is not a lightening or bleaching product. Its purpose is to neutralize unwanted yellow and orange tones, making your existing hair colour appear cooler, brighter, and more vibrant, not lighter.

Yes, it is highly recommended to follow with a conditioner, especially one designed for coloured hair. This will help to moisturize, detangle, seal the hair cuticle, and enhance the overall shine and softness of your hair after toning.

'Anti-brassiness' refers to the shampoo's ability to counteract and neutralize unwanted warm tones (specifically yellow and orange) that can develop in coloured or highlighted hair over time. It helps restore the desired cool, fresh look to your hair colour.

While primarily designed for coloured or highlighted hair, it can be used on various hair types. However, if you have particularly dry hair, ensure you follow up with a rich, moisturizing conditioner. If you have a sensitive scalp, perform a patch test before full application.

Ensure you are leaving the shampoo on for the full recommended time (1-3 minutes, or up to 5 minutes for very stubborn brassiness). Consistency is key; use regularly 1-2 times per week. Make sure your hair is thoroughly saturated with the product during application.

This is a sign of over-toning, meaning the shampoo was left on for too long or used too frequently. Don't worry, the purple tint is temporary and will fade with a few washes using your regular shampoo. Reduce the leave-in time or frequency of use in subsequent applications.

Purple shampoos can sometimes be less moisturizing. Always follow up with a good quality conditioner, especially one formulated for coloured hair, to restore moisture and smoothness. If dryness persists, consider alternating this purple shampoo with a moisturizing shampoo or incorporating a deep conditioning treatment once a week.

Ensure your hair is thoroughly wet before applying the shampoo. You might also need to use a slightly larger amount of product, especially for long or thick hair. Hard water can sometimes affect lather; consider using a clarifying shampoo periodically to remove mineral buildup.