ICONIC London Soft Touch Blush 24g - Fridays

Grant cheeks with radiant, pillow-soft colour using the ICONIC London Soft Touch Blush, a plush cr...

Best current price£19.20from Debenhams

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Cult Beauty UKICONIC London Soft Touch Blush 24g (Various Shades) - Shady Lady
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LOOKFANTASTICICONIC London Soft Touch Blush 24g (Various Shades) - Teddy Bear
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SephoraIconic London Soft Touch Blush Shady Lady (5G)
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Product Information

Full details

The ICONIC London Soft Touch Blush is an ideal choice for beauty enthusiasts seeking a multi-tasking makeup product that bridges the gap between skincare and cosmetics. It is designed for those who desire a radiant, natural flush without the heaviness of traditional cream blushes, offering a unique cream-to-powder finish that blurs imperfections. While it provides excellent hydration, users with extremely oily skin may need to set the product with a light translucent powder to ensure maximum longevity throughout the day.

All features

Model Part NumberBL25001
BrandICONIC London

Extended Product Information

FAQs

Can I use this blush on my lips?

While formulated for the cheeks, the hydrating ingredients like hyaluronic acid make it gentle enough for a light, monochromatic tint on the lips, though it is primarily designed as a cheek product.

Does this product contain silicones?

The formula focuses on skincare actives like vegan collagen and ceramides, but check the full ingredient list on the physical packaging for specific compound sensitivities.

Is this blush suitable for acne-prone skin?

The product is designed to be lightweight and hydrating, but those with specific pore-clogging concerns should perform a patch test first.

How do I remove the product?

A standard oil-based cleanser or micellar water will easily remove the blush without scrubbing the skin.

Will this work over powder foundation?

It is best applied under or over liquid products. If you must use it over powder, use a stippling brush and tap gently to avoid disturbing your base.

Troubleshooting

The blush looks patchy on the skin

Ensure your base foundation or primer has fully set before applying, or try using a damp makeup sponge for a more diffused, even application.

Product feels too sheer

Build the pigment in thin layers. Apply one thin layer, let it set for 30 seconds, then tap on a second layer to reach the desired depth of color.

Formula is drying out

Check that the cap is fully tightened after every use and store in a cool, dark environment to protect the integrity of the emollients.

Pros and Cons

Pros

  • Hydrating formula that prevents skin dryness
  • Easy to blend with fingers or brushes
  • Soft-focus blurring effect on skin texture
  • Lightweight, non-greasy feel
  • Buildable intensity for versatile looks

Cons

  • May require setting powder for very oily skin types
  • Potentially sheerer coverage than traditional matte powders
  • Requires careful storage to maintain cream consistency

Setup, Compatibility & Care

Application is straightforward: always ensure your base layer (foundation or skin tint) is set or tacky before applying, as the formula blends best on well-prepped skin. It is fully compatible with liquid and cream foundations, though it can also be layered over light powder finishes if applied with a gentle tapping motion. To care for your product, ensure the lid is screwed on tightly after every use to prevent the cream-to-powder base from drying out. Keep the container away from direct sunlight or extreme heat, as the nourishing skincare actives are sensitive to temperature fluctuations.

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