Trending in Fashion: what UK shoppers are buying this week
By James Maxwell
10 April 2026

Published 2026-04-10 by James Maxwell

Trainers are dominating UK fashion searches this week. Based on Shopping.co.uk click-through and search data, eight silhouettes are pulling well ahead of the pack, spanning chunky retro runners, performance-inspired lifestyle shoes, and a couple of cult classics that refuse to go out of circulation.

This week’s most-searched products

Nike P-6000 (Grey, UK 10 — £110 | Silver, UK 5.5 — £100)

The Nike P-6000 is a late-90s running silhouette that Nike revived as a lifestyle trainer, sitting in the same chunky-but-wearable bracket as the Air Max 270 and the New Balance 9060. Both colourways are trending hard this week, with the Silver UK 5.5 at £100 representing the entry point. At that price, the P-6000 undercuts comparable chunky runners like the New Balance 1906R (typically £120-£130) by a margin. The grey colourway at £110 is the more versatile daily wear option; the silver skews more statement. Stock in the most popular sizes (UK 8-9) has been patchy at UK retailers, so if your size is showing, it’s worth acting.

Nike Air Max 95 (Black, UK 10 , £171 | Black, UK 10.5 , £175 | Grey, UK 9.5 , £105)

The Air Max 95 is one of Nike’s longest-running icons, originally released in 1995 and still selling at full price nearly three decades on. Three variants are trending simultaneously this week, which points to sustained demand rather than a flash spike. The grey UK 9.5 at £105 is the standout on price: it’s the same shoe as the black colourways, just a different finish, and it’s roughly £65 cheaper. If you’re not fixed on black, the grey is a significantly better deal. The black sizes at £171-£175 are closer to RRP for this silhouette, available through retailers including Footpatrol and StockX.

New Balance 9060 (Brown, UK 9.5 , £136)

The New Balance 9060 is the brand’s most fashion-forward current silhouette, a bulkier evolution of the 990 series that’s been a fixture in streetwear and fashion editorial since 2022. The brown colourway trending this week sits at £136, which is roughly £10-£15 above the standard RRP on most UK stockists for this colourway, suggesting demand is outpacing supply and some sellers are pricing accordingly. New Balance’s 9060 consistently holds its value better than comparable Nike lifestyle trainers, partly because New Balance keeps production numbers tighter. A solid pick if the size is right.

ASICS GEL-Kayano 14 (Cream/Pink, UK 5.5 , £165)

The ASICS GEL-Kayano 14 is a 2007 performance running shoe that has become one of the most-copied silhouettes in fashion over the past two years, with the cream and pastel colourways particularly popular among younger shoppers. At £165 for the cream/pink UK 5.5, this is at the higher end for a lifestyle ASICS, though the GEL-Kayano 14 commands a premium because of its crossover appeal between sneaker culture and fashion. The Novablast 5 (below) offers better functional value; the Kayano 14 is the choice if the aesthetic is the point. Available via Slam Jam and StockX this week.

ASICS Novablast 5 (Black, UK 9 , £110)

The ASICS Novablast 5 is ASICS’s highest-rebound everyday trainer, built around the brand’s FF BLAST+ foam and aimed at runners who want a lively, bouncy ride without the weight of a carbon-plated race shoe. At £110, it sits at the same price as the Nike P-6000 but offers substantially more technical running performance. For anyone who wants a shoe that works on a lunch run and still looks clean off the track, the Novablast 5 is the strongest functional case in this week’s list. Comparable running shoes from Brooks (Ghost 16) and New Balance (Fresh Foam X 1080) typically run £130-£160.

Nike Air Max 90 Drift (Grey, UK 11 , £135)

The Nike Air Max 90 Drift is a 2024 reinterpretation of the Air Max 90, with a deconstructed upper and more exaggerated sole unit compared to the original. At £135 for a UK 11, it’s priced between the standard Air Max 90 (around £110-£120) and the Air Max 95, which feels about right given the updated construction. The grey colourway is understated enough to wear broadly, which likely explains the click volume this week. Available through FOOTASYLUM among other UK retailers.

Saucony ProGrid Omni 9 (Black, UK 10.5 , £150)

The Saucony ProGrid Omni 9 is a mid-2000s stability running shoe that’s been pulled back into fashion circulation, following the same trajectory as the GEL-Kayano 14 and New Balance 990 series. At £150 for a UK 10.5, it’s the most niche pick on this week’s list and the one with the smallest number of UK stockists. Saucony’s ProGrid range doesn’t have the same mainstream recognition as Nike or New Balance, which cuts both ways: less hype, but also less chance of walking into someone wearing the same pair. Worth watching if you’re ahead of the curve on the brand.

Trending products at a glance

Product

Size

Price

Retailer(s)

Nike P-6000 (Grey)

UK 10

£110

View

Nike P-6000 (Silver)

UK 5.5

£100

View

Nike Air Max 95 (Black)

UK 10

£171

View

Nike Air Max 95 (Black)

UK 10.5

£175

View

Nike Air Max 95 (Grey)

UK 9.5

£105

View

New Balance 9060 (Brown)

UK 9.5

£136

View

ASICS GEL-Kayano 14 (Cream/Pink)

UK 5.5

£165

View

ASICS Novablast 5 (Black)

UK 9

£110

View

Nike Air Max 90 Drift (Grey)

UK 11

£135

View

Saucony ProGrid Omni 9 (Black)

UK 10.5

£150

View

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